![]() ![]() Talents and skills of staff members can also be noted down as they can also help assist the production of your campaign. Take an inventory– Making a note of the resources that are available with your company that can be used during the production of your advertising campaign.Set a budget– Everything, starting from media, paperwork, promotions, productions etc should be taken into consideration before you can set a budget for your advertising campaign.But, in the day and age of social media, it is always better to have brand and campaign promotions across several social media platforms. Have a media strategy– There are times when mass-media is effective enough to get your advertising campaign trending among the consumers.(‘ Think small’- Volkswagen, ‘I’m lovin’ it’– McDonald’s etc) It is also the most challenging step as it requires condensing the entire concept of the advertising campaign into a single sentence. In fact, it is probably the most important step in planning your campaign. ![]()
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